Web Crawling and Indexing Demystified for SEO Success

Learn the Essentials of Web Crawling and Indexing for Better SEO Results

Leo Serafico
3 min readMar 16, 2023
White spider web below a picture of someone on their laptop. The background is blue with the text “Crawl your website. Make sure you’re seen.”

The digital landscape has transformed the way businesses and brands operate, and having a website has become essential for success.

However, simply having a website is not enough to attract visitors and increase online visibility.

To succeed in the online world, you must have a solid understanding of the fundamental principles of SEO, including web crawling and indexing.

You can increase your website’s visibility and attract more traffic which ultimately leads to higher rankings and greater online success by understanding how web crawling and indexing work.

What is Web Crawling?

Web crawling is the process by which search engines discover new and updated pages on the internet. It uses automated software called crawlers or spiders to scan websites and gather content information

These crawlers follow links from one page to another, building a map of the entire internet. This process is also known as web indexing, which we’ll explore in more detail later on.

How Do Search Engines Use Web Crawling?