A Beginner’s Guide to Free Keyword Search Tools for SEO

Find the best free keyword search tools — because no budget doesn’t mean compromise for your SEO.

Leo Serafico
7 min readJun 12, 2022
Pile of papers with SEO data for free keyword search on a wooden table.
Photo by Firmbee.com on Unsplash

Free keyword search tools are going to be your best friend if you’re a beginner in SEO aiming for more clicks or views on your website and articles.

Living in this tech and digital marketing era has given willing learners every resource on the Internet to acquire the knowledge of what they want to learn.

Search Engine Optimization or SEO can be overwhelming for someone who is just beginning to learn it, but just like most trades, it’s just practice and getting familiar with SEO tools such as keyword finders.

Wanting your articles or website to rank on Google doesn’t mean you have to lavishly spend your money on SEO tools.

Here is a recently published (2022) well-performing article thanks to free keyword search tools for SEO:

How can keyword search tools help your blog or website gain more traffic?

Having a strong keyword research skill that allows you to find the right words and incorporate them into your blog or website is important.

Keywords are crucial in digital marketing since they inform search engines like Google about the content of a page on your website.

It’s how people find you, your website, and your blog.

One of these can be the reason why you’re not seeing an increase in traffic on your blog or website:

  1. You’re not creating engaging content

Bloggers fail for a variety of reasons, one of which is a lack of interesting, high-quality content. With so much content being created, outstanding content is a must-have if you want to stay in the game.

2. Google hasn’t indexed your new website or blog post

Obsessing about the traffic on your newly published blog post will do bloggers or digital marketers no good.

Not getting indexed on Google, in layman’s terms, indicates that your website has not been added to Google’s search engine’s list of sites to crawl.

It won’t be recognized by a search engine if it isn’t indexed, and hence won’t be presented as a result of a search in the search results.

Indexing of your website or blog is based on system algorithms that consider user demand and quality assessments.

Google Developer has a variety of techniques to assist Google in finding your resources and data, ranging from very passive to extremely proactive.

It’s beneficial to have relevant pages indexed on Google because the visibility will help you earn more hits and attract more traffic, which will result in more revenue and brand exposure.

Crawling and indexing a website can take a few days up to a few months.

3. Not incorporating keywords

Conducting keyword research is one of the most significant things to perform when it comes to attracting traffic to your blog or website, especially if it’s new.

As a rule of thumb: use a relevant keyword in the title, headings, paragraphs, and/or meta description at least 10 times for 1,000 words on your blog — although, you should always strive to sound natural.

There are free keyword search tools that can help you increase your blog or website traffic.

More from Leo Serafico:

A list of the best free keyword search tools for beginners in SEO

  1. Ahrefs Keyword Generator
Ahrefs free keyword search tool called keyword generator
Screenshot by Leo Serafico

Ahrefs is a software company that provides learning materials and an all-in-one SEO toolset for digital marketers, such as its free Keyword Generator.

Dmitry Gerasimenko started Ahrefs in 2010. This multinational startup based in Singapore has been becoming increasingly popular.

Additionally, many marketing companies hiring content writers ask candidates about their knowledge of Ahrefs.

AhrefsBot, the company’s largest commercial Web crawler, is constantly adding and updating links in its 12 trillion link database.

Site Explorer, Ahrefs’ main tool, is used to assess backlinks and search traffic for any website or URL.

Its services include:

  • Auditing and optimizing website
  • Analyzing competitors
  • Finding keywords customers are searching for
  • Learning from your industry’s top-performing content
  • Tracking ranking progress

How to use Ahrefs for website traffic

Ahrefs Keyword Generator is a simple beginner-friendly keyword search tool. Just type in a word, for example, medium, and it generates a list of keywords you can incorporate for your SEO needs.

Users can benefit from Ahrefs’ database of over 8 billion queries to find relevant terms. Simply type up to ten words or phrases and select one of six keyword idea reports.

2. Answer the Public

Answer the Public free keyword search tool example pic for Medium increasing blog traffic
Screenshot by Leo Serafico

Answer The Public is a fantastic keyword research tool that can help you acquire plenty of new unexplored keywords in any niche for increasing traffic to your website.

It is a terrific, visually appealing way to investigate concerns and issues that prospects or current clients are experiencing.

Users can have access to a treasure trove of customer data that can be utilized to develop new, highly useful content, products, and services.

How many free searches do you get with Answer the Public?

Answer The Public offers a basic trial version that allows you to do up to three free searches each day.

Individual marketers and bloggers may be able to get by with the free version of Answer The Public’s keyword tool, while others, like B2B companies, can benefit more from the paid version.

The monthly cost of the pro version of this tool is $99 per month.

How to use Answer the Public for SEO

Keywords are one of the fundamentals of SEO — a system that can help you increase traffic to your website.

Answer the Public offers a keyword search tool for free. This keyword tool can help you gauge what potential customers are searching for on the Internet — what their concerns are, what is trending, etc.

3. Keyworddit

Keyworddit free Reddit search engine and keywords finder tool screenshot for SEO
Screenshot by Leo Serafico

Keyworddit was created in 2016 by a user on Reddit named Dgudmore under the subreddit r/bigseo.

A first-of-its-kind, Keyworddit is a free keyword search tool specifically aimed at finding the most searched keywords on Reddit.

Reddit is a social news website and forum where users vote to socially select and promote content. The name of the website is a pun on the phrase “I read it.”

How to use Keyworddit to increase website traffic

Users can input a subreddit keyword on the search bar. After clicking Get Keywords, the free keyword search tool looks through the titles and comments of 50 posts.

This free SEO tool then generates keywords and tells users how many monthly searches of those keywords are made in the US.

Just like Pinterest or Quora, Reddit can be a useful search engine for SEO content writers.

According to Statista, the online forum received nearly 1.5 billion views in February 2022. Reddit is a web traffic powerhouse. It is one of the most-visited websites on the Internet.

Extra tips for learning how to increase blog traffic

Learning to search for keywords with free keyword search tools and naturally incorporating them into your blog or website is just one of the SEO fundamentals.

Other things you can do to increase traffic on your blog:

  1. Have an interesting title

You won’t obtain the traffic and interaction you desire if your blog titles aren’t interesting enough. You’ll need a captivating headline that entices the reader to read on.

Don’t forget to sneak in your keyword in your title.

2. Interlink blog posts

A major purpose of interlinking your blog posts is for search engines to be able to crawl and index all of your pages.

All of your pages will be indexed properly if it has a clear structure and inbound links because this allows them to be matched to search queries.

3. Include images on blog posts

Photos enhance the appeal of your blog article while also assisting you in conveying your point. A nice featured image on your blog, especially when sharing your post on social media, can greatly boost your exposure.

It is best to have one image or illustration per 500 words of a blog.

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